Outreach is best done by creating media-rich presences on the major social networks and inviting interest communities to engage. Facebook, YouTube, Twitter, LinkedIn, Digg, Flickr represent interlinked channels for efficient community development. 

Non-profits can use them to development relationships with members/donors/prospects by keeping everyone current on the organization's news. These can be far more engaged audiences than mailing lists. We offer consulting services that help you to establish a plan that can be reasonably executed and to uniquely fit to you and your company needs.

Facebook: We utilize FBML templates to generate a custom Facebook Fan Page that your new fan base can land on as their first contact with your Facebook presence. We can embed Youtube video and Opt in code for your online newsletter.

Blogging
Blog posts are all about relevance and consistency. Can you frequently capture (or recapture) the Big Idea of your organization or topic area? That's all your readers want to know. Where the blog is posted and mirrored for maximum exposure is also crucial, but that's not my job.